The horse girl universe is characterised through brightness, pink tones and girlishness. At its core lies a fascination with horses. This phenomenon drives a huge, thriving industry, which is relying on the dreams and emotional experiences of mainly young girls, shaping their lives through equine themed products. Part of those commodities are horse themed magazines, often written from a young girls perspective, portraying and feeding in the dreams of their audience. Nevertheless, first real life confrontations with the animals themselves, happen at riding schools through the school horses, which are specifically trained to offer a safer learning environment. Making the school horse the central figure in pulling the horse girl dream into reality.